January Jones' fans totally spoiled the penultimate episode of 'Mad Men' on Instagram

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Matthew Weiner Kiernan Shipka Janie Bryant Mad MenAlberto E. Rodriguez/Getty Images Matthew Weiner, Kiernan Shipka, January Jones and Janie Bryant.

Matthew Weiner is one of the best in the business when it comes to obscuring spoilers for "Mad Men."

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Try as he might, though, he can't control social media.

Common knowledge holds that Facebook and Twitter will be the most spoiler-heavy, and that hitting refresh on either of those timelines is foolish if you want the plot to remain a secret.

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Instagram, however, is usually considered to be a safe space.

But last night, when the penultimate episode of "Mad Men" aired on AMC, spoilers came in the form of Instagram comments under a photo posted by one of the show's stars.

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(Please don't read on if you don't want to encounter a spoiler yourself.)

January Jones posted a photo of herself in character as Betty Draper.

For anyone who hadn't seen the episode yet, the post in and of itself was not a spoiler, as it didn't have a caption.

 

But then Jones's followers filled in the blanks by writing comments like these:

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january jones betty draper instagram spoiler mad meninstagram.com/januaryjones

 

It was clear to anyone who hadn't yet seen the episode: something really, really bad had happened to Betty Draper this week.

Fans were apparently not amused by this and other Instagram spoilers:

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Tumblr users weren't safe, either, although that shouldn't be surprising due to the medium's propensity for drama:

Jones wouldn't be the first to spoil a plot point on Instagram - intentional or otherwise. "Game of Thrones" actress Lena Headey has come under fire for the same.

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