Reliance Retail's LYF could be worth $1 billion in the next financial year

As per a note from CLSA, LYF, the handset brand from Reliance Retail, has everything that it takes to become a $1 billion brand in India in the coming years, given that it can benefit from the launch of Reliance Jio's 4G services and the ongoing smartphone boom in India.

Other than this, Reliance Retail's strong distribution network, better brand appeals at entry level, and initial bundling of Jio's 4G services are also the reasons which could play a pivotal role in pushing LYF handset sales in the country.

Counterpoint Research says that in the first quarter since its launch, the brand has emerged as India's fifth largest smartphone player, with a 7% share in the Indian smartphone market.

Other than this, sales of LYF handset will also get a boost because of the ongoing invite-based Jio's 4G services, an offer exclusively meant for LYF buyers.

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