Mentos Completely Changed Its Jingle [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:
McKinney updated the Mentos jingle for its first commercial since taking over the account from the Martin AgencyDannon is coming back to the Super Bowl with an ad to promote its Oikos Greek
Petco is rolling out a $15 million "brand transformation" with new ads highlighting the bond between pets and their owners. Redscout and Vitro worked on the campaign.
McKinney updated the Mentos jingle for its first commercial since taking over the account from the Martin Agency.Digiday looks at Bloomberg News' success with online video.
News Corporation sold 33 local publications to a private equity and hedge fund firm.
OMD's U.S. CEO Alan Cohen is leaving to start Giant Spoon, a new agency backed by Omnicom, OMD's parent company. Cohen's spot will be filled by Monica Karo, the U.S. CEO at fellow Omnicom agency PHD. Karo's old job will be filled by Robert Habeck, executive director of global accounts for Omnicom Media Group.
Previously on Business Insider