The videos feature two teachers - known as "The Bug Chicks" - being impressed by several new Windows PC features, which do not exist on Mac.The attributes missing from Apple Macs, which are wired into the new PCs, include a voice search assistant, a face recognition login, and a touchscreen, the ads explain."Even on the new Macs, they don't have that," one of the women says in the first video, after the facial recognition login feature works faultlessly.
The videos end with the tag-line "Windows 10 PCs do more."
The new ads are reminiscent of a time when the two companies often engaged in mud slinging via ads.Apple had a long-running "Get a Mac" ad series in the mid-to-late-2000s, which Microsoft responded to with its "I'm a PC" ad campaign.
Here's every "Get a Mac" ad: