Microsoft is taking over my iPhone

Advertisement

microsoft outlook for iphone

Business Insider

My iPhone is starting to look like a Microsoft phone.

Advertisement

Over the last year, Microsoft's acquisition strategy has been to buy the best mobile productivity apps. The latest is Wunderlist, a to-do list app Microsoft officially acquired on Tuesday. It's my favorite way to keep up with what I have to do each day both at work and in my personal life.

With the Wunderlist acquisition, Microsoft now owns three of the most important apps on my iPhone's home screen: Sunrise (the best calendar app), Outlook (formerly known as Acompli, which is the best email app), and Wunderlist (the best app for managing to-do lists and other tasks).

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

wunderlist for iphone ipad and android

Wunderlist/YouTube

Wunderlist works across all major mobile platforms.

Microsoft isn't buying buzzy social networking apps or games. It's buying great productivity apps that people love. But more important than that, Microsoft is buying apps that are better at performing the same core functions as Apple's preloaded iPhone apps. For example, the closest thing Apple has to Wunderlist is the Reminders app, which is far too simple and lacks a lot of the features that makes a to-do list app great. Same goes for Apple Mail and Apple Calendar.

There's a better alternative for every Apple-made app, and Microsoft is snapping them up one by one.

Advertisement

Microsoft altered its mission last year to make people more productive no matter what device they use. Part of that process is making sure it has great apps on your home screen, even if those apps were originally made by third parties. And so far, it's picking nothing but winners.

NOW WATCH: 5 cool tricks your iPhone can do with the latest iOS update