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Mountain Dew's first Super Bowl ad in over 15 years is the stuff of nightmares

Mountain Dew will be airing its first Super Bowl ad in over 15 years this Sunday.

The consensus? It's strange. Really, really strange.

The ad showcases a monstrous Frankenstein-like creature dubbed PuppyMonkeyBaby, with a baby's legs, a monkey's torso, and a puppy's head.

Look at it: 

mountain dew puppymonkeybaby

Mountain Dew

Would you want this popping up in your living room uninvited?

If that's not enough, the humanoid starts uttering, "PuppyMonkeyBaby" as it dances around a living room floor before licking a man's face. 

puppy monkey baby

It's all to promote a new Mountain Dew beverage called Kickstart, which combines "DEW, real fruit juice, and a kick of caffeine." The message here is supposed to be that the combination of three "awesome" things (like a puppy, monkey, and baby) is better than one. 

puppy monkey baby

Mountain Dew

Maybe awesome separately, but combined?

However, if Kickstart tastes anything how PuppyMonkeyBaby looks, I may pass.

mountain dew super bowl ad

Mountain Dew

Yeah, this is how I'm feeling after seeing PuppyMonkeyBaby.

If you think PuppyMonkeyBaby sounds terrifying, you're not alone.

Here's how fans are reacting to the ad on YouTube:

mountain dew ad reactions

YouTube

mountain dew ad comments

YouTube

 

The nightmare comment was quite common:

mountain dew ad reactions

YouTube

mountain dew ad content

YouTube

mountain dew ad comment

YouTube

Super Bowl ads are all about creating the most memorable commercials. If Mountain Dew was aiming for something to get people to start talking, they succeeded.

Check out the ad below:

 

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