Nearly half of Americans plan to go shopping on Thanksgiving evening this year
With Thanksgiving a mere two weeks away, Americans across the country are gearing up for what comes right after - the prime holiday shopping season.
This year has seen the closure and downsizing of numerous brick-and-mortar retailers. But intriguingly, Americans appear to be more likely this year than in the past to shop on Thanksgiving evening and Black Friday - both important days for physical retailers. By contrast, as we can see in this chart from Statista , which is based on data from Nielsen , the proportion of US consumers who expect to shop on Cyber Monday - the big day for e-commerce companies - is more or less holding steady.
Of course there can be a difference between what consumers say and what they actually do. Their stated plans aside, online shopping has been gaining steam. Last year, for example, consumers
by spending a whopping $3.45 billion on Cyber Monday.