Netflix has spent over $30 billion on content since 2014 - over a third of it in the last year alone

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Netflix has spent over $30 billion on content since 2014 - over a third of it in the last year alone

Netflix investors were less than pleased with the streaming platform's subscriber growth - the company's stock-driving metric, given its subscriber-based business model - when it released its Q2 earnings results on Monday.

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In the three months ending June 30, Netflix said it added 5.15 million subscribers, bringing the total domestic and international subscriber count to 130.1 million subscribers, which was about a million shy of its targeted 131.2 for the quarter. Its stock responded with a 14% tumble to $344.04 in after-hours trading. The difference in subscribers may seem marginal, but for Netflix - which is unique to traditional networks in that it relies on subscribers' payments instead of advertising dollars to fund content - growing its monthly payments matters.

As this chart from Statista shows, the streaming platform has spent nearly $30 billion on streaming content since the beginning of 2014, with over a third of that sum being spent in the last 12 months alone. It owes $4.5 billion in content expenses by June 2019 and $3.6 billion towards the end of next year.

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Chart of the day

Shayanne Gal/Business Insider

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