Now You Can Get Futuristic Supercar Technology In Your Run-Of-The-Mill BMW
BMW
The German auto giant is launching a series of national television advertisements to highlight features from the i8 that can be found on the company's everyday road cars, it shared exclusively with Business Insider.
"Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign," said Trudy Hardy, vice president of marketing for BMW of North America.
Below, take a sneak peek the three ads, which will begin to air nationally on September 1st.
The first ad, called "Looking Forward," shows off the i8's full-color heads up display (HUD).
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