Now, buy Swarovski crystals online as jewellery brand ties up with Myntra

With an objective to consolidate reach and increase its accessibility with tech-savvy consumers and the Tier 2 markets, Swarovski, the popular jewellery brand can now be purchased online.

The brand has tied up with e-commerce website Myntra and its products will be exclusively available on the Myntra website as well as the mobile app.

This will be Swarovski’s first e-commerce undertaking and its e-boutique on Myntra will be located under the website’s premium offerings umbrella.

Consumers will be able to shop for the same collections (earrings, bracelets, necklaces, sets, watches, writing Instruments and more) available at Swarovski stores as well as choose from the brand’s diverse fashion and trend options.

In all, there will be over 300 selections for customers to choose with prices ranging from ₹ 1990 to ₹ 49,900.

Talking about the partnership and the brand going digital, Sukanya Dutta Roy,Managing Director, Swarovski India said, “In today’s cash rich & time deficit digital age, we believe that the option of online shopping formats give the freedom of convenience to the Swarovski consumers. We have a strong presence in brick-and-mortar retail and the natural progression for us was to evolve with our consumer and cater to their preference. In Myntra, we have found a likeminded partner to achieve this. While we present the product bouquet, Myntra’s astute operations and logistics know-how will help Swarovski deliver higher consumer value.”

Futhermore, according to an ASSOCHAM study, Indians are likely to spend USD 35 billion on online luxury stores by 2016, compared to USD 8 billion in 2012. The report also states that, the jewelry category was expected to grow by 30-35% in the next three years. The high internet penetration across tier-II and tier-III cities along with high disposable income shall lead to approximately 100 million transactions on the Internet by 2020.