Now find Manpasand's beverages in 250 Baskin-Robbins outlets across India
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Manpasand's flagship mango-based brand 'Mango Sip' and recently launched 'Fruits Up' brand will be available at 250
Commenting on the development, Dhirendra Singh, Chairman & MD of Manpasand Beverages said, "This is a significant moment for us as for the first time an Indian beverage company is entering into an exclusive tie up with a global major such as Baskin-Robbins."
Offering delicious and fun treats across 150 cities & towns with 550 plus stores, Baskin-Robbins is one of the largest ice cream retail chains in India. Baskin-Robbins entered India in 1993 through a joint venture with the Graviss Group. Its first manufacturing plant outside North America opened in Pune.
"We are excited about this new partnership as this is Baskin Robbin's first association with a fruit beverage company. We hope that this association will add to our available array of delicious fun treats and give consumers a wider choice" said Sanjay Coutinho, CEO of Graviss Foods Pvt. Ltd.
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Recently, Manpasand Beverages entered into a tie up with ice cream and food retailing major
Image credit: Indiatimes
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