Now, you can see products trending in your locality in Grofers latest app version
Advertisement
In a bid to make the process of ordering products easier, e-commerce mobile application Grofers has released a new version of its app on both Android and iOS platforms that will allow users to see on their phones the trending searches and categories selling in their neighborhood.
It simply means users can now discover the highest selling products (and categories like electronics, bakery etc) in their locality. More importantly, it will allow merchants and brands to study the demand and push special offers locality-wise accordingly which will play a crucial role in bolstering sales in the upcomingDiwali season.
Notably, the categories of products in theGrofers app has been expanded from groceries, fresh fruits and vegetables to cosmetics, mobiles and accessories, bakery items and flowers.
"With the latest app update (version 2.0), we bring a fresh experience that makes the process easier. Right on the home screen a user can discover the key merchants, trending products and product categories in their locality. Beyond that, adding products to your cart just takes a tap or two,” said Varun Khurana, Chief Technology Officer at Grofers.
Another new feature showcases products from different brands at cheap rates to make sure the brand stores are available to a wider cross section of the users. Existing brand stores on the app include stores for Haldiram’s, Magnum Ice Cream, Wildcraft, Prestige among others.
With this new version, Grofers has collaborated with all its payment partners - Citrus Wallet, MobiKwik and PayUmoney - in an effort to create smoother payment process.
Significantly, Grofers was one of the first e-commerce player to get theiPhone 6s into the hands of its consumers, by delivering it on the midnight of its launch on October 15. It was founded on December 26, 2013 by Saurabh Kumar and Albinder Dhindsa and is currently operational in 26 cities.
Advertisement
It simply means users can now discover the highest selling products (and categories like electronics, bakery etc) in their locality. More importantly, it will allow merchants and brands to study the demand and push special offers locality-wise accordingly which will play a crucial role in bolstering sales in the upcoming
Notably, the categories of products in the
"With the latest app update (version 2.0), we bring a fresh experience that makes the process easier. Right on the home screen a user can discover the key merchants, trending products and product categories in their locality. Beyond that, adding products to your cart just takes a tap or two,” said Varun Khurana, Chief Technology Officer at Grofers.
Another new feature showcases products from different brands at cheap rates to make sure the brand stores are available to a wider cross section of the users. Existing brand stores on the app include stores for Haldiram’s, Magnum Ice Cream, Wildcraft, Prestige among others.
Advertisement
Significantly, Grofers was one of the first e-commerce player to get the
Advertisement
- I spent 2 weeks in India. A highlight was visiting a small mountain town so beautiful it didn't seem real.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- 10 Foods you should avoid eating when in stress
- 8 Lesser-known places to visit near Nainital
- World Liver Day 2024: 10 Foods that are necessary for a healthy liver
- Essential tips for effortlessly renewing your bike insurance policy in 2024
- Indian Railways to break record with 9,111 trips to meet travel demand this summer, nearly 3,000 more than in 2023