Ola’s ‘Micro’ category emerges as Uber’s biggest competition. Expands to 48 new cities
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With the new addition, Ola claims its ‘micro’ category has an edge over its nearest rival, hinting at Uber.
"In just under 7 weeks of its launch,
He based his claim on the number of daily rides with just Ola Micro as against its US-based rival
READ MORE: Exclusive: Taking to dusty roads – the current face of Ola’s expansion
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She added: "Our focus remains firm on growing deeper into the cities we operate in and building an unmatched, consistent quality experience that Uber is known for, both in India and around the world."
Meanwhile, Sarup claimed Ola Micro has taken the lead as the fastest growing category on its platform.
The cities where Ola Micro just made inroads also include Patna, Aligarh, Amravati, Guntur, Jhansi, Mathura, Rourkela, Thanjavur, Ujjain, Hubli, Rajahmundry, Rajkot and Siliguri.
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