Old Navy Says It's Controversial Plus-Size Pricing Won't Change
An online petition protesting the "discriminatory" pricing policy gathered more than 95,000 signatures earlier this month.The company responded to the petition on Friday, saying it would not lower prices on its womens plus-size line, but that it would make some other concessions instead.
Kissko said Old Navy is planning to invite a focus group of customers to meet with executives and help the company better serve plus-size customers.But prices won't change.
"It's priced differently because it is different," Kissko said. "We invest more in our product, and we're proud of what we deliver."The petition against Old Navy's pricing discrepancies noted that Old Navy's Rockstar Super Skinny Jeans cost $27 in a size 6. The same jeans cost $13 more a size 26. The men's Slim-Fit Jean costs $25, however, regardless of size. "I don't understand why myself and women like me are being singled out and forced to pay more by Old Navy, when our male counterparts are not," the petition said. "This is entirely unfair and offensive on many levels."
The company says there are certain elements in its women plus-size line, such as contoured wastebands, that cost more to make.
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