On International Women’s Day, Get The New iOS App To Chime For Change

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On International Women’s Day, Get The New iOS App To Chime
For Change
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If International Women’s Day is here, can global fashion labels lag behind? Inspired by this year’s theme, Inspiring Change, fashion giant Gucci has come up with an iOS app to support the women’s cause. The launch took place on the eve of Women’s Day (March 7) and the news was first published in Harper’s Bazaar, a US-focused fashion magazine for women.

In February 2013, Gucci launched a global campaign called Chime for Change, in a bid to raise awareness regarding violence against women in countries including South Africa, India and the US. The campaign currently focuses on three key areas – education, health and justice. The initiative was started by Gucci’s creative director Frida Giannini, and amply supported by actress Salma Hayek and pop sensation Beyoncé Knowles.

The campaign has a strategic partnership with crowd-funding platform, Catapult, which serves as the donation platform. To date, it has raised over $4.75 million, helping to fund more than 280 projects in 81 countries across 87 non-profit campaigns.
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The all-new iOS app is “harnessing the power of technology” to reach a larger global audience than ever before. It aims to “unite, convene and strengthen the voices calling for change for women and girls,” enabling users to share #CHIMEIN messages via Twitter and fund projects in the key areas of education, health and justice. You can also see how those ‘chimes’ spread across the world in real time.

The app can be downloaded for free from iTunes Store and requires iOS 7.0 or later version. It is optimised for iPhone 5 but is compatible with iPhone, iPad and iPod touch.
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Commenting on the impact, Frida Giannini said, “Since launching Chime for Change last year, we have raised significant funds and awareness for girls and women around the world, but our work has only just begun. We believe in the power of technology and partnerships to drive change, as we are all stronger together. With the launch of this app, we are calling on our community to lend their voices – together, we can call for change in the loudest voice possible.”

Interestingly, Kellogg’s Special K is now a strategic partner of this initiative, joining other biggies such as Twitter, the Kering Foundation, the Bill and Melinda Gates Foundation, Facebook, Hearst Magazines, Catapult and P&G Prestige.

Beyoncé, one of the co-founders of the Chime for Change initiative, has also recorded a signature sound for the app, using vocals from her track Pretty Hurts.

“I am honoured to be a part of the continuing work of Chime for Change on behalf of women and girls around the world, and especially at this time to mark International Women’s Day,” she told the media at the time of the launch.