Baba Ramdev’s Patanjali is already spelling doom for this global brand in India

Procter & Gamble India is going to stop supply of its Oral-B toothpaste owing to low profits and market share.

P&G had launched the toothpaste in India in 2013 but managed to acquire around 1% of the toothpaste market share-less than Baba Ramdev’s Patanjali, Colgate-Palmolive and Unilever.

However, a P&G spokesperson said the Oral-B toothpaste will be made available in few locations in Indi depending on the local market share of the product.

Speculations are rife that Oral-B’s run was stopped by Patanjali’s toothpaste too, which has become a cause of worry for many in the Rs 7,000-crore oral care market.

Early this year, P&G said it would de-prioritise several unprofitable lines of business in India.

"Last fiscal year, organic sales growth slowed by several points but we made significant progress in improving local profit margin, up 700 basis points. We went from losing money in India to triple-digit profits," said P&G's Chief Financial Officer, Jon Moeller.

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