People Hate Olive Garden's New Logo
Olive Garden
The struggling Italian chain has been trying to revive declining sales by lowering prices and expanding its menu.
Despite its efforts, customer traffic plunged 13% in December and sales dropped 5.4% at restaurants open at least a year in the most recent quarter, according to preliminary estimates reported by the Associated Press.
Now, the company is unveiling a new logo and menu presentation, and the logo is getting battered on social media.
Here's the old logo, by comparison:
Executives from Darden Restaurants, which owns Olive Garden, told analysts on a call Monday that they are confident the logo change will bring about a "brand Renaissance," according to the AP.
Here's a roundup of how people are reacting to the new look:
i hate the new olive garden logo. #StopOliveGarden2014
- Hannah (@hhawkes15) March 3, 2014
Holy shit, the new Olive Garden logo's script is terrible. It looks like a Design 1 student project. Hahaha! http://t.co/MerQBU7Owy
- Kara Haupt (@karahaupt) March 3, 2014
that new olive garden logo look like it was drawn with a breadstick.
- neil mccauley (@the_blueprint) March 3, 2014
I hope that @olivegarden's new logo is a joke because it looks like garbage. Sorry Olive Garden.
- Jon Huddleston (@jonhuddleston) March 3, 2014
@darth My theory is Olive Garden was drunk at a Poker Game and lost a crazy bet and now has to use that new logo.
- Richard W (@ilovaussiesheps) March 3, 2014
I WILL ADMIT THAT I'M GETTING TOO UPSET ABOUT A NEW OLIVE GARDEN LOGO BUT STILL THIS IS A HOT LOAD OF CRAP pic.twitter.com/d8rbPdOPAW
- Luke Waltermire (@luke_wal) March 3, 2014
The new Olive Garden logo looks like something off a crockpot from the 1970s. pic.twitter.com/g7Yp6eUJAq
- Katherine Miller (@katherinemiller) March 3, 2014
Whoa wtf Olive Garden why are you getting a new logo no pic.twitter.com/SECVHcdUke
- Alex PC (@AlexPC_3) March 3, 2014
Just NO RT @BuzzFeedFood: Olive Garden has a new logo that they think will lead a "brand renaissance." Yea or nay? http://t.co/9H207Qi9A8
- Susannah Chen (@susannahchen) March 3, 2014
Holy shit, the new Olive Garden logo's script is terrible. It looks like a Design 1 student project. Hahaha! http://t.co/MerQBU7Owy
- Kara Haupt (@karahaupt) March 3, 2014
Olive Garden is rebranding with a new logo. It'll now be a home decor company specializing in mid-priced hand towels. pic.twitter.com/GCOA3C2S7e
- Julian Kiani (@JulianKiani) March 3, 2014
wtf is this RT @candicechoi: Olive Garden unveils new logo. Will it help improve chain's image? pic.twitter.com/RBiVFYALR4
- Heather Schmelzlen (@anchorlines) March 3, 2014
Olive Garden has a new logo. It's... different. (via @BuzzFeed) http://t.co/y9J0UExH9u
- Lauren Sobon (@LSobon) March 3, 2014
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