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Programmatic ad pricing is starting to rise as demand outstrips supply

FORECAST ShareOfSelectDigitalAdSales

BII

Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend.

A new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption.
The report is full of charts and data that can easily be downloaded and put to use.

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