Railways to increase profit from non-tariff revenues; 2000 ATMs machines to be installed across India
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Eyeing about Rs 2,000 crore annually from non-tariff sources, Railway Minister
"Currently Railways earns less than 5 per cent of its total revenue through non-tariff sources. Our aim is to raise it substantially through concrete offers," said a senior
ATMs will be on end platforms or prominent spaces in the circulating area of the station, he said, adding stations will be offered via transparent e-auction process for a long-term 10-year contract.
The policy envisages that in addition to the existing identified sites, Railways shall allow advertising at areas hitherto unused such as area along tracks, road overbridges and level-crossing gates.
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The policy will offer out-of-home advertising policy and allow monetisation of railway assets by means of advertising, the official said.
Besides, big LED screens will come up at station buildings, platforms, foot overbridges (leading to station area) for advertising under
Rail Display Network will initially cover 25 stations including Old Delhi, Varanasi, Jaipur and later on extended to other major stations.
The policy will offer branding of trains allowing internal and external advertisement and product sampling on trains on a long-term basis to big players allowing marketing flexibility thereby leading to higher realisation of earnings.
Advertisement through vinyl wrapping of train exterior (including windows of AC coaches) and inside the coaches shall be allowed under the scheme, the official said.
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There will be distribution of sample products free of cost for gauging passenger reaction to the product. However, no sale of products will be allowed in trains, the official said.
The train branding packages will be offered through bidding in a phased manner starting with
The policy will also unveil a new scheme - Content on Demand and Rail Radio Policy, which will allow monetization of entertainment-based services on trains and stations, the official said, adding, these services will be provided through audio video trains and platforms.
Provision of content such as movies, shows, educational programs shall be in both paid and unpaid formats.
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