​Ratan Tata Bets Big On India’s e-commerce Sector, Invests In Bluestone

After making a personal investment in popular e-tailer Snapdeal.com, Ratan Tata, former chairman of salt-to-steel Tata conglomerate, has reportedly invested in an e-jewellery company known as Bluestone.

According to a Times of India report, Tata has subscribed to fresh shares of the three-year-old e-commerce player; the value of the investment is not known yet.

Bluestone was founded by Gaurav Singh Kushwaha, an IIT Delhi graduate and seed-funded Meena Ganesh, the former CEO of Tesco's operations in India. The jewellery e-tailer has a beautiful collection of about 2,000 designs of pendants, rings, bangles, earrings, etc. Notably, the website even runs a gold deposit scheme through which buyers can pay monthly instalments.

By investing in this e-jewellery company, Ratan Tata has proved his keen interest in exploring the e-commerce market. Last month, he had said, “e-retailing today is one of the hottest forms of marketing and has a good potential in the country as 500 to 600 million people of the country are the consuming public. You can just walk away with what you want. This adds new dimension in a huge market.”
(Image: indiatimes)