Reader's Digest Dropped Wallets In 19 Cities To Find Out Which One Was The Most Honest
Jim Edwards / BI
Reader's Digest wanted to know which world city was the most honest, so they "lost" 192 wallets around the world.
In each of the 19 cities, they included a name, cellphone number, family photo, coupons, and business cards in the discarded wallet, as well as $50 in whichever currency the country used.
They then left 12 wallets around each city near parks, shopping malls, and on sidewalks, and counted how many were returned.
Here are the results:
#1 Helsinki, Finland (Wallets returned: 11 out of 12)
#2 Mumbai, India (Wallets returned: 9 out of 12)
#3 (TIE) Budapest, Hungary (Wallets returned: 8 out of 12)
#3 (TIE) New York City, U.S.A. (Wallets returned: 8 out of 12)
#4 (TIE) Moscow Russia (Wallets returned: 7 out of 12)
#4 (TIE) Amsterdam, the Netherlands (Wallets returned: 7 out of 12)
#5 (TIE) Berlin, Germany (Wallets returned: 6 out of 12)
#5 (TIE) Ljubljana, Slovenia (Wallets returned: 6 out of 12)
#6 (TIE) London, England (Wallets returned: 5 out of 12)
#6 (TIE) Warsaw, Poland (Wallets returned: 5 out of 12)
#7 (TIE) Bucharest, Romania (Wallets returned: 4 out of 12)
#7 (TIE) Rio de Janeiro, Brazil (Wallets returned: 4 out of 12)
#7 (TIE) Zurich, Switzerland (Wallets returned: 4 out of 12)
#8 Prague, Czech Republic (Wallets returned: 3 out of 12)
#9 Madrid, Spain (Wallets returned: 2 out of 12)
#10 Lisbon, Portugal (Wallets returned:1 out of 12)
Out of the 192 wallets they dropped, 90 wallets were returned, or about 47%.
Head over to Reader's Digest to see more about their experiment.
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