Salesforce's most successful salesman no one knows about made tons of money by following this secret playbook
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It wasn't until a guy named David Rudnitsky was hired as a sales executive in 2002 that it really saw its enterprise sales grow.
In fact, Salesforce CEO Marc Benioff was so impressed by Rudnitsky's sales tactics that he dedicated a whole section about it in his own book, "Behind the Cloud."
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Rudnitsky's now moved to a company called Insidesales.com, but his legacy lives on through what Benioff calls "The Rudnitsky Playbook."
Here's a paraphrased version of it.
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