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Salvation Army uses 'the dress' to create a domestic violence PSA

The Salvation Army in South Africa has used the popularity of last week's viral dress to create a PSA about domestic abuse.

"Why is it so hard to see black and blue?" the ad reads. We first saw the ad on AdWeek.

If you can't see the text on the image, it says: "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."

Salvation Dress

Salvation Army