Shoe aficionado Marc Benioff just revealed his new kicks for Dreamforce - and they're a lot more discreet than in past years

Marc Benioff is going for a more understated look at Dreamforce this year, if his customized pair of Adidas is any indication.

The CEO of Salesforce and renowned sneaker lover posted a photo of his new black and white Adidas on Twitter on Wednesday, in a Tweet showing his excitement for Dreamforce - the company's annual user conference which will take over the streets and hotel lobbies of San Francisco from November 6 to 9.

The Adidas are the classic Superstar Shoe, which anyone can buy online and customize for $80, plus $5 for each shoe with customized text. 

Though less flashy than some, the shoes are part of Benioff's long-held tradition of donning customized sneakers at the annual 170,000-person event.

In 2014, he wore a funky pair of black high-tops with a sparkly blue cloud, meant to signify cloud computing, which Salesforce and Benioff helped to define. 

For Dreamforce 2013, Benioff wore colorful shoes with a red toe and more sparkly blue clouds.

Justin Sullivan/Getty

In 2012, people went wild over his $1,300 paid of Christian Louboutin "Louis Geek" shoes, which he wore for his keynote.