Social Media Ad Budgets Are Rapidly Shifting To Native, In-Stream Advertising

Advertisement

BII native ad forecast

BI Intelligence

Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.

Advertisement

The ads are becoming popular among publishers and other media properties, but social networks are at the forefront of the trend toward ads that work more like content.

For a recent report on the native-social ad rush, BI Intelligence spoke to leaders in the native advertising space, including major ad buyers, investors in up-and-coming social media networks like Pinterest, and social media analytics experts to understand the forces driving the stampede into native-social advertising. We examine the top formats, dig into Facebook's suite of native ad products, and look at how effective native-social ads can be.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here's how native-social advertising is transforming digital advertising:

Advertisement

The report is full of charts and data that can be easily downloaded and put to use.

In full, the report:

For full access to the report on Social Native Advertising sign up for a free 2-week trial subscription today.