Soda Consumption Keeps Declining In The US, Especially Diet Soda
Advertisement
Morgan Stanley is out with a new note explaining some secular headwinds for Coca-Cola, and the problem couldn't be more clear.
Advertisement
People are just drinking less and less soda.
There really isn't much mystery to it. Some of it probably has to do with the well-known awareness about sugar and its health affects. And some of it has to do with the rise of alternatives, like energy drinks.
These two charts tell the tale of the tpe.

Morgan Stanley
Advertisement

Morgan Stanley
Bad news for Coke. Good news for American waistlines.
Advertisement
RIL to start churning free cash flows as operating income rises, says JP Morgan
Indian equity market enters coveted USD 4-trillion market cap club for first time
Lesser known facts about Charlie Munger, Warren Buffet’s second and accomplice
Fedbank Financial Services IPO allotment – How to check allotment, GMP, listing date and more
Flair Writing IPO allotment – How to check allotment, GMP, listing date and more