Step Inside The Lower East Side Bakery That Infuses Alcohol Into Its Cupcakes

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prohibition bakery

Melia Robinson/BI

The Lower East Side's original alcohol-cupcake company is one of the Coolest Small Businesses In New York City.

There's nothing more entertaining than watching a group of "four drunk bros" barrel into your basement sweets shop on a Saturday afternoon and ask, "Do you guys have Vodka Red Bull cupcakes?" says Prohibition Bakery co-owner Leslie Feinberg.

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Her business partner and chef, Brooke Siem, corrects her: "Four drunk girls." Post-brunch.

The Lower East Side's Prohibition Bakery began making its original alcohol-infused cupcakes in 2011, and flavors like Old Fashioned, Sangria, and Pretzels and Beer have been flying off the shelves ever since. Made using a novel technique of inserting liquor post-baking, so the alcohol doesn't burn off, the cupcakes have been a hit with big-league clients like Google and HBO.

And yes, you need to show an I.D. to purchase a cupcake. Virgin flavors are available for the under-21 crowd.

We included Prohibition Bakery on a recent list of the 28 Coolest Small Businesses In New York City, and we couldn't stop daydreaming about their sweet and boozy concoctions. Our journalistic integrity compelled us to investigate the matter further.

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