THE LATIN AMERICA E-COMMERCE REPORT: The region's top markets, biggest growth opportunities, and foreign retailers making inroads

Advertisement

bii device purchases

BI Intelligence

Despite the economic downturn, Latin America is a market retailers have to pay attention to. It's one of the top regions in the world for e-commerce growth, and those retailers that build out their e-commerce operations now will be in the best position to grab market share when the economy rebounds.

Advertisement

In a new report from BI Intelligence, we size Latin America's biggest e-commerce markets - Brazil, Mexico, and Argentina - and project how online retail sales will rise in these countries. We look at the growth drivers in each market and identify opportunities and challenges for foreign retailers operating there.

Here are some of the key takeaways:

  • Latin America is one of the fastest-growing regions for e-commerce, behind Asia-Pacific. We expect online retail sales to grow at a compound annual growth rate (CAGR) of 17% between 2014 and 2019 to reach $85 billion in sales at the end of the forecast period.
  • Brazil is the largest online retail market in Latin America, accounting for 42% of the region's $47.4 billion in e-commerce sales. But e-commerce growth is decelerating due to an economic downturn. Between 2014 and 2019, we expect e-commerce sales to rise at a CAGR of 12.5%.
  • Mexico is the second-largest market for e-commerce in Latin America. Mexico currently accounts for 12.3% of the region's e-commerce, but we expect Mexico's share to increase to 15.6% by 2019. By 2018, Mexico is forecast to reach $11 billion in e-commerce sales - or just under 2.5% of total retail sales in the country.
  • Argentina ranks third in terms of online retail sales in Latin America, but it will be the fastest-growing e-commerce market of the three countries. The country currently accounts for 8.9% of sales in the region, but by 2019, we expect its market share to increase to 14.6%.
  • US retailers are investing heavily in building out their e-commerce businesses in the region, despite the slowing economy. Walmart recently redesigned its country-specific site in Brazil and is finalizing construction of three new e-commerce fulfillment centers in the country - doubling its current fulfillment network. Amazon has been investing heavily in Mexico, launching a Spanish-speaking version of its shopping site under the Mexican domain Amazon.com.mx.

Advertisement

In full, the report:

  • Forecasts the strengths and weaknesses of each major Latin American e-commerce market.
  • Outlines the top-selling product categories online in Brazil, Argentina, and Mexico.
  • Discusses what major US retailers are doing in Latin America.

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now


Advertisement

BI Intelligence Devices

BI Intelligence

PS. Did you know...

Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape - whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.

Our subscribers consider the INSIDER Newsletters a "daily must-read industry snapshot" and "the edge needed to succeed personally and professionally" - just to pick a few highlights from our recent customer survey.

With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. Click this link to learn all about the INSIDER Newsletters today.

Advertisement