THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend

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Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.

These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.

A new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at the drivers of programmatic adoption, sizes up the programmatic market, and outlines the barriers that some advertisers and publishers face when adopting programmatic technologies.

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Here are some of the key takeaways from the report:

In full, the report:

BI Intelligence is a subscription tech research service from Business Insider. For full access receive to all our analysis, reporting, and downloadable charts on the digital media industry, sign up for a free trial.

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