THE SAME-DAY DELIVERY REPORT: E-Commerce Companies Are Racing To Give Shoppers 'Instant Gratification'
But new consumer behaviors and expectations are changing the equation. E-commerce companies believe they can finally persuade customers to pay a fair price for virtually instant delivery, while bypassing traditional logistics channels.
In a new report, BI Intelligence takes an exhaustive look at the same-day delivery market, sizing the percentage of people who will purchase goods to be delivered the same-day this year. We examine who is the target customer for same-day delivery, the markets where these services have the best chance of taking off, and assess how each of the many new same-day delivery entrants compares to the others.Access The Full Market Forecast By Signing Up For A Trial Membership Today >>
Here are some of the key insights as to why consumers are ready for a same-day delivery market:
- The top reason people select same-day delivery is time constraint. More than 50% of US consumers said it's because they need a last-minute gift, according to Boston Consulting Group.
- In general, same-day delivery is important to gift shoppers: More than 40% of consumers said they would abandon an online shopping cart if they couldn't have gifts or flowers delivered the same day, according to a 2013 Bizrate survey.
- Convenience is still a significant reason people use same-day delivery. 30% of consumers said they would select the option simply because they didn't feel like going to a store.
- Bulky products not easily carried home from a store are popular for same-day: Nearly 60% of US consumers said they would be willing to pay more than $10 to have furniture delivered the same day. Large appliances were a close second. These results indicate there are certain types of orders where convenience outweighs the added cost of quick delivery.
In full, the report:
- Estimates the market for same-day delivery from 2013-2018, including the percentage of people who will use these services and the total sales volume
- Looks at the most likely same-day delivery customers and demographics and the cities where these individuals are concentrated
- Unpacks the kinds of goods people are likeliest to order for same-day delivery
- Lays out how the different same-day delivery services stack up against each other in terms of prices, location, and selection
- Considers the barriers that could keep same-day delivery from ever becoming a mainstream preference among consumers
- Identifies the technology that could make same-day delivery cost-effective and commonplace
To access the Same-Day Delivery Market Forecast Report and BI Intelligence's ongoing coverage on the future of retail, mobile, and e-commerce - including charts, data, and analysis - sign up of a trial membership.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.