Taco Bell Says It's Working On A New 'Low-End' Menu

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Taco Bell is working on a new, low-end menu, chief marketing officer Brian Niccol said.

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Niccol made the announcement on a conference call, according to a report by Bloomberg News.

Taco Bell is already known for offering cheap Mexican food. The extensive value menu offers items for 79, 89, and 99 cents.

The new, $1 menu is being tested in Sacramento and Kansas City. It might replace the current "Why Pay More" menu, according to Bloomberg.

The company also tried to get into higher-end food last year, releasing Cantina bowls with premium ingredients like steak and guacamole.

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The Cantina release was seen as an attempt to compete with Chipotle, though the two restaurants serve very different demographics.