Target Customers Are Furious That Plus Sizes For Its Latest Designer Collaboration Won't Be Sold In Stores

Lilly Pulitzer

Target is under fire after revealing that plus sizes of its highly-anticipated Lilly Pulitzer clothing line will not be available in stores. 

Plus-sizes will only be available for purchase online, the company announced in a tweet on Wednesday. 

The news ignited a backlash online.

@AskTarget @FatGirl_fashion @styleit It's like Target is dating a fat girl but won't take her out in public..that's how I feel right now

- grownandcurvywoman (@grownandcurvywo) January 7, 2015

@grownandcurvywo @AskTarget @FatGirl_fashion they're really saying we only want 40% of customers to be seen in store.

- Sarah Conley (@styleit) January 7, 2015

The Southern preppy brand, which is known for its bright, pastel patterns, only carries sizes up to 14 in women's clothing. But the brand will be offering plus sizes for the Target collaboration.

The collection will include over 250 pieces of clothing, accessories, beauty items, and home decor, ranging in price from $2 to $150.

The designer's regular prices range from $100 to $300. 

Customers applauded Target's inclusion of plus sizes for the collaboration, before learning that the largest sizes would only be sold online.

We reached out to Target for comment and will update when we hear back.