Target has introduced cartless shopping for the first time
Target
Tomorrow, the retail chain is unveiling what the company calls "part magical toy store, part Pop Art exhibit" in downtown Manhattan.
Target Wonderland is a 16,000 square-foot concept pop-up shop, drawing heavily from the chain's Holiday Odyssey campaign, with a LEGO ship from television ads, video games, and a giant Etch-a-Sketch.
"Best of all, Target Wonderland combines physical and digital shopping in exciting new ways, giving guests a peek at the future of retail, imagined by Target," reads a company press release.
According to Target's vision of the future of retail, shopping carts will be replaced with RFID enabled keys which can be used to add items to a digital shopping cart with a simple tap.
Swimming in a sea of #holiday #fun to launch @Target #TargetWonderland #NYC pic.twitter.com/sAdfikio2B
As online sales rise, retailers like Target need to find new ways to keep customers coming to stores.
Melding digital and in-store sales in new ways, as well as creating an environment that makes customers want to visit brick-and-mortar locations, are key to finding the solution. So, while you shouldn't expect to see enormous Christmas decorations year-round at Targets across the US, don't be surprised if aspects of Target Wonderland begin appearing at your local store.
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