Target is fixing the most annoying part of shopping there

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New Target design Target

  • Target just opened its first "next-generation" store in Texas.
  • The store will serve as a prototype for remodels at more than 1,ooo US Target stores.
  • Target calls the remodel, which features two separate entrances, its "most ambitious" store design in history.

Target just unveiled what it says is its "most ambitious" store design in history in a Houston suburb.

The store in Richmond, Texas, will serve as a model for redesigns at hundreds of US Target stores, the company said.

Here's what it looks like.

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Target is planning to implement elements of the Richmond, Texas store redesign in hundreds of remodels over the next two years.

Target is planning to implement elements of the Richmond, Texas store redesign in hundreds of remodels over the next two years.

Shoppers today tend to visit several stores to complete their shopping lists, whereas in the past, shoppers preferred to visit only one store for everything they purchased. That has made convenience for so-called "fill-in" trips more important than ever before.

Shoppers today tend to visit several stores to complete their shopping lists, whereas in the past, shoppers preferred to visit only one store for everything they purchased. That has made convenience for so-called "fill-in" trips more important than ever before.

With the quick-trip entrance, Target is trying to solve a major problem plaguing big-box retailers: lack of convenience.

With the quick-trip entrance, Target is trying to solve a major problem plaguing big-box retailers: lack of convenience.

The store also has convenient parking spaces outside the entrance, with some dedicated to online pickup orders. If customers park in the online pickup spots, Target employees will deliver their orders to their vehicles.

The store also has convenient parking spaces outside the entrance, with some dedicated to online pickup orders. If customers park in the online pickup spots, Target employees will deliver their orders to their vehicles.

The other entrance for leisurely shoppers features a mix of merchandise from the apparel and accessories, home, jewelry, and beauty departments.

The other entrance for leisurely shoppers features a mix of merchandise from the apparel and accessories, home, jewelry, and beauty departments.

The store's quick-trip entrance gives customers easy access to grab-and-go food, a wine-and-beer shop, self-checkout lines, and a pickup counter for online orders.

The store's quick-trip entrance gives customers easy access to grab-and-go food, a wine-and-beer shop, self-checkout lines, and a pickup counter for online orders.

Target's new "next-generation" store has two separate entrances: one for time-starved shoppers who only need to pick up a few items, and the other for people who want to leisurely browse the store.

Target's new "next-generation" store has two separate entrances: one for time-starved shoppers who only need to pick up a few items, and the other for people who want to leisurely browse the store.
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