Tech startups are using a San Francisco shopping mall to sell their online products in the real world

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Bespoke coworking Westfield mall

Biz Carson/Business Insider

Shopping may be dominated by online retailers like Amazon or up-and-comers like Warby Parker, but San Francisco's Westfield Mall is betting that some of these online companies might want to try the physical world, too.

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Business Insider attended the grand opening of Bespoke, a new co-working, events and demo space that's on the fourth floor of a mall that gets 20 million visitors a year.

While it may be in a retail center, it looks nothing like the stores surrounding it. What store has a bocce court and nap nooks?

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