Tesla Has To Change The Backseat Of The Model S To Be Successful In China
Asked about the company's plans for
He did mention the challenge of adapting the Model S to a market where premium
The Model S, Musk said, is a "driver's car" — its power and handling earned it Consumer Reports' highest score ever. To capture a big chunk of the Chinese auto market (the largest in the world for premium sedans), Tesla has to make the backseat just as appealing as the driver's seat.
The change, Musk said, will be from the current "family backseat" to an "executive backseat."
But there are other, more significant challenges to selling a foreign electric car in China, including a dirty power grid and huge import taxes. But Tesla is expected to open a showroom in Beijing later this year, its first in the country.
In Wednesday's conference call, Musk also laughed off the i3, BMW's new electric compact car. Tesla announced an unexpected Q2 profit of $0.20 per share, beating expectations for a loss of $0.19 per share.
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