You can grab Millennial consumers in exactly 10 seconds
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In today’s digital age, netizens expect an easy and intuitive user experience more than anything else. They have absolutely no time to waste.On average, a user abandons a website within the first 9 seconds if he/she can’t find what they need! “It's taking too long", they’ll sigh, and move on. Research shows the younger the users, the faster they’ll leave.
It may not be a marketer’s fault, but they are almost always at the receiving end of the short attention span test. So prevalent is this user behavior, it has become a stereotype for
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For the uninitiated, millennials are the first digitally-native generation that has grown with the internet. These are primarily 18-25 years olds, a prime demographic that makes up nearly 70% of India’s population. This age group is almost always online, and is uses social networks extensively.
Here’s an infographic that clarifies how much time marketers have when communicating to millennials online.
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As you must have realized, there’s no time for chit-chat.
As one of the youngest countries in the world in terms of average age, this generation’s media habits calls for a fundamental shift in the way digital advertising operates. This generation consumes a wider variety of channels at a higher pace than ever seen in the country’s history.
That explains why this age is ahead of the curve by almost any digital metric: online video viewing, mobile commerce and mobile internet usage among others.
To reach millenials online, any digital communication with them must be:
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· Quick and eye-catching – Must grab their attention· Precise — Nobody has forever
· With benefits – They love freebies
· Desirable – Strong call to action
Content in a fast-paced, social world must be, in one word, remarkable.
Content is still king, but only if it adds enough value.
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