The 10 apps millennials say they can't live without

Apps are becoming extremely reliant on in-app ads

ComScore's surveyed users who put app in top three "most essential": 35%

ComScore's surveyed users who put app in top three "most essential": 30%

ComScore's surveyed users who put app in top three "most essential": 29%

ComScore's surveyed users who put app in top three "most essential": 18%

ComScore's surveyed users who put app in top three "most essential": 16%

ComScore's surveyed users who put app in top three "most essential": 14%

ComScore's surveyed users who put app in top three "most essential": 11%

ComScore's surveyed users who put app in top three "most essential": 11%

ComScore's surveyed users who put app in top three "most essential": 11%

ComScore's surveyed users who put app in top three "most essential": 11%