The 10 things in advertising you need to know today

dick costoloSAN FRANCISCO, CA - OCTOBER 09: Twitter CEO Dick Costolo speaks onstage during 'Social Goes Global' at the Vanity Fair New Establishment Summit at Yerba Buena Center for the Arts on October 9, 2014 in San Francisco, California. (Photo by Michael Kovac/Getty Images for Vanity Fair)Michael Kovac/Getty Images
Good morning! Here's everything you need to know in the world of advertising today.

1. Twitter's outgoing CEO has slammed Wall Street for encouraging short-term thinking. Dick Costolo still thinks the company has managed to stick to a "cohesive long term strategy" regardless.

2. Former Yahoo CEO Ross Levinsohn wanted to strike the Microsoft display advertising deal that AOL pulled off on Monday. Levinsohn said such a deal three years ago "would have had a significant impact in the market."

3. The Microsoft/AOL deal is one of three new attacks Google has recently suffered to its already troubled core business. The little cuts threatening Google search are adding up.

4. The "knuckleheads" at Twitter are now open to selling the company, according to Fox Business reporter Charlie Gasparino. Twitter's stock was up 6% yesterday.

5. Facebook has upped the ante against YouTube's video ads. Facebook has introduced video ads that marketers only pay for when a user has watched them for 10 seconds or more.

6. A Stanford grad built a more advanced Instagram. It racked up 250,000 downloads in its first 48 hours.

7. China could be Netflix's toughest expansion market. There is already a thriving digital video market in the region.

8. Here's a complete look at everything you get with Apple Music. The new streaming service launched yesterday.

9. There's a new trailer out for season 2 of Netflix's dark cartoon comedy. BoJack Horseman returns on July 17.

10. Fox has wrapped up its upfront ad negotiations. But The Wall Street Journal reports that commitments are down around 5% on last year.

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