45 & 46. Sam Bompas & Harry Parr — Cofounders of Bompas & Parr

Describing exactly what it is that Bompas & Parr does is not easy. To really understand, you need to experience their work. The company started out in 2007 as creators of edible food art using jelly, and since then, it has evolved to combine culinary genius and cutting-edge technology in multi-sensory, often immersive events and installations.

"Architectural foodsmiths" and "real life Willy Wonkas" Sam Bompas and Harry Parr now employ a team of 20 who design never-before-seen creations such as an inhalable cloud of gin and tonic, an underground lagoon hosting rum-soaked parties, and a chocolate climbing wall.