69. Melanie Goldsmith — Cofounder of Smith and Sinclair

The idea for Smith and Sinclair came about when Goldsmith, who confesses to having a sweet tooth, and now business partner Emile decided to host board game dating nights in east London back in the days before Tinder, and realized that people couldn't play while holding a drink at the same time.

Goldsmith, who was working in PR at the time, said: "Emile is a chef and had always experimented with jelly, so we cooked up the 'edible cocktail gummy' — much like a Haribo — to serve at out dating events." The gummies are also lower ABV, and make it "easier to monitor consumption in a clearer way," according to Goldsmith.

After setting up a store in London's Berwick Street Market and selling £1,000 ($1,273) worth of product in their first week, the duo have since gone on to launch an ecommerce site and into Harvey Nichols, John Lewis, and a number of other retailers. They've also launched three other products — an edible alcoholic fragrance, a tablet to enhance the colour and taste of a drink, and a sherbet dipper.

Goldsmith plans to launch two new products a year, with a goal of becoming recognized in the US and "continuing to forge the space between retail and food & beverage."

"Alcohol is a prominent part of society, yet it hasn't had a huge innovation other than 'alcopops,'" she said. "Younger audiences want playful gifts, they want innovative flavours, surprise, and delight."