99. Tom Mercer — Founder of MOMA Foods

Former management consultant Tom Mercer was fed up with boring, unhealthy breakfasts, so he decided to make his own. Back in 2005, he started his brand as a food stall in London's stations and got up at 1.45 a.m. every morning to make and sell his bircher muesli and "oatie" shakes.

From there, MOMA (which stands for "Making Oats More Awesome") grew and grew. Its range of porridges, smoothies, and breakfast pots are now stocked in supermarkets, stations, online, and in coffee shops across the UK. Founder Mercer was diagnosed with Multiple Sclerosis in 2010, but continues to lead his company to new heights and deliver healthy, convenient, and delicious breakfasts to the masses.