The 2016 festive sales- The winner so far

The last weekend has been nothing short of a war for the online marketplaces in India.

ItneKumMein from ShopClues, the Great Indian Festival from Amazon, the Big Billion Days from Flipkart and Unbox Diwali Sale from Snapdeal are in full swing. The sales that started on October 1 with Amazon are on throughout the week and gaining traction like never before.

Adding to the exclusive privileges and financial benefits being offered by portals like ShopClues, Flipkart, Amazon, and Snapdeal the online marketplaces have also backed the entire sale by offering additional discounts through a partnership with banks like ICICI Bank, Standard Chartered, American Express, HDFC etc.

Some e-tailers are even providing interest-free zero-cost EMIs, in select cities, across all categories.

So who’s winning in the numbers game? Well, there’s no clear winner yet, but each e-commerce player has made some commendable moves. Let’s find out.