The Growing Trend Of Online Shopping Cart Abandonment Will Create New Winners And Losers In E-Commerce


bii abandoned value estimate

BI Intelligence

An astounding $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to new estimates from BI Intelligence, Business Insider's tech industry research service.


Shopping cart abandonment is growing. The data shows that around three-fourths of all shopping carts will be abandoned by online shoppers this year.

In a new report, we explain what leads a shopper to abandon an online purchase and how retailers can begin to combat rising shopping cart abandonment rates.

We collected and analyzed data from top e-commerce companies, and spoke with industry experts whose job it is to reduce abandonment rates and boost conversions, to come up with a number of solutions that can help retailers recover lost sales.

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Here are some key points that can help retailers develop strategies to recover lost sales:

In full, the report:

For full access to all BI Intelligence's charts and analysis on the e-commerce industry - including downloadable Excel files - sign up for a free trial.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.