The Rise And Fall Of Abercrombie & Fitch
REUTERS/Claro CortesA tourist poses for photographs with a shirtless model outside an Abercrombie & Fitch store in Singapore's Orchard Road shopping district December 14, 2011.
Abercrombie & Fitch CEO Mike Jeffries is stepping down
from the teen retailer following a rocky few years.
It's the latest upheaval for the brand, which started as a store for outdoorsmen and evolved into the epitome of preppy cool in the '90s.
More recently, Abercrombie has been criticized for excluding large women and promoting unrealistic standards of beauty.
The retailer has suffered 11 straight quarters of same-store sales declines as alternative fashion trends have superseded Abercrombie's sporty, logo-heavy look.
Michael Thrasher wrote the original version of this story. Hayley Peterson, Ashley Lutz, and Julie Zeveloff contributed to this story.
A&F started as a store for outdoorsmen.
It eventually grew into a department store on NYC's Madison Avenue.
In 1939, A&F branded itself "the greatest sporting goods store in the world."
The company hit some financial road bumps as it grew.
In 1977, it filed for bankruptcy and was acquired.
Limited Brands bought A&F in 1988, and refocused it on apparel.
Mike Jeffries joined as CEO in the early 1990s, and built the company into a teen retail mecca.
Under his leadership, things got steamy.
The company hit its cultural zenith in 1999.
Teens loved Abercrombie, but their parents did not.
In 2002, the company felt backlash for products that were perceived as offensive.
A&F employees accused the retailer of discrimination the following year.
Things got worse when a company model claimed he was asked to masturbate at an A&F photo shoot.
Jeffries' bizarre rules for employees aboard his private jet surfaced in another lawsuit.
And the brand lost its luster with its core consumers: teens.
Jeffries comments about the brand's stance on plus-sized women didn't help.
In December 2014, he left behind a flailing company.
This lingerie brand is still going strong.