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The Sequel To Kmart's Insanely Popular 'Ship My Pants' Ad Features Characters From 'A Christmas Carol' [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:

Kmart has released a sequel to its extremely popular "Ship My Pants" ad from earlier this year (20 million YouTube views so far). The sequel, also from the agency Draftfcb, features characters from the Charles Dickens classic "A Christmas Carol" to show how Kmart's home delivery service would have sounded in Victorian London.

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Previously on Business Insider Advertising: