The Tata name is worth $19.5 billion — more than the brand value of LIC and Infosys put together
Tata Grouptops the Brand Finance India 100 Index in 2019 with brand value increasingly by 37% from last year.
- India's biggest banks — State Bank of India (SBI) and HDFC Bank — also made the cut to feature in the top 10.
- Anil Dhirubhai Ambani Group (ADAG) showed the biggest drop, falling 28 positions in the rankings with its brand value falling nearly 65%.
The group is one of India's largest with operations all over the world in over 100 countries.
Government of India's Life Insurance Corporation of India (LIC) isn't even a close second with a brand value of $7.22 billion versus Tata's $19.559 billion. Even if you combine LIC's value with Infosys, which came in third at $6.5 million — it's still less than that of the Tata Group.
"Tata Group is to be commended for its ability to scale new heights, as it is not only India's most valuable brand, but has also recorded faster growth than any other top 25 brands, with an impressive 37% increase," states David Haigh, CEO of Brand Finance.
Mukesh Ambani's Reliance Jio which is the fastest growing telecom company, has not made it into the top 10. But according to the Brand Strength Index (BSI) it's currently India's strongest brand.
According to the report's methodology, the brand value is only one part of the story, which is how much the company would be worth in the open market. But, the other facet, is a brand's strength which is based on qualitative rather than quantitative measures to peg companies against their competition.
The report explains that while Jio may not be the most valuable, it has a strong foundation in place with its marketing investments, familiarity, loyalty, staff satisfaction and, more importantly, corporate reputation.
This is Jio's first time on Brand Finance's top 100 and its accompanied by five other brands debutantes — Patanjali, Chennai Petroleum, Indian Overseas Bank, DMart, and Max Life Insurance.
This year's top 100 featured a total of 14 Indian banks. India's three largest banks — the State Bank of India (SBI), HDFC Bank, and ICICI Bank — led brand values in the sector with SBI coming in fourth and HDFC in sixth position.
The upskilling at banks to integrate digital services like mobile banking and internet banking has helped banks keep pace with the competition. Heightened brand values are expected in the future as well as more is invested into bringing in new infrastructure, technology and innovative customer tools.
Winners and losers
The Mahindra Group featured in the top 5 for the very first time with its brand value appreciating by 35% to $5.2 billion. It has been working its way through the Indian market but also building in roads in more mature markets like the US, with its IT and financial services businesses.
The Anil Dhirubhai Ambani Group (ADAG), on the other hand, fell by 28 ranks, losing 65% of its brand value. The steep drop in its value is attributed to a continuous erosion in its shareholder value.
Even with an illustrious last name, the group doesn't invoke the trust it once used to.
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