Though specifically geared toward dark circles, Age Rewind Eraser covers everything from redness and blemishes to fine lines without looking heavy or sinking into creases, thanks to ingredients like goji berry and Haloxyl in the formula. It has buildable medium-to-full coverage and a built-in sponge applicator that diffuses and blends the product as you apply.
While convenient, the sponge applicator does get a bit gunky and messy over time. This hasn't stopped thousands of shoppers from raving about it though — the concealer has over 6,100 positive Amazon reviews and an average 4.2-star rating.
Shade ranges can be limited at the drugstore, but the L.A. Girl HD Pro Concealer comes in 43 colors, including a handful of shades designed specifically for color-correcting. This full coverage concealer is a great option for those with more extreme discoloration like rosacea or hyperpigmentation, both because of the thick cream formula and the elaborate array of shade options.
For color-correcting, choose green for neutralizing redness, orange for dark spots, or lavender for yellow undertones. For more natural coverage, opt for the shade closest to your skin tone, or go a shade lighter to brighten. Some reviewers even find the spreadable formula works well for contouring cheekbones.
Kerry Washington's makeup artist, Carola Gonzalez, told Refinery29 that this concealer is great for darker skin tones. It's also been praised by Stylecraze, Byrdie, and Women's Health. Ulta shoppers rate it 4 stars overall based on 1,200 reviews.
Pros: 43 shades, color-correcting options, full coverage, spreadable texture
Under-eye circles are easier to conceal than blemishes, and the same concealer doesn't always work well for the entire face. The NYX Hi Definition Photo Concealer Wand is a fantastic multitasker that covers acne spots as well as it hides dark circles.
Boasting a non-comedogenic formula, this concealer has a flexible, emollient texture that can be built up from medium to heavy coverage. The tiny doe-foot applicator makes targeted application — essential for concealing blemishes — as easy as making a few quick dots.
This concealer is truly versatile. Byrdie actually recommends it for dry skin because of the creamy texture. Stylecraze, Women's Health, and Refinery29 also feature this concealer as a top pick for covering spots.
Pros: Easy to blend, small doe-foot applicator for targeted application, buildable
This stick concealer comes with a hyaluronic acid-infused core that hydrates the skin while giving you light, natural, slightly dewy coverage. I love how lightweight and sheer this formula is, though keep in mind that your so-called "imperfections" will show through a bit. Overall, it does even and brighten skin tone.
Amazon reviewers praise Neutrogena Hydro Boost Concealer for not drying and cracking, and the product has an overall 4.1-star rating based on 260 reviews and has been featured by Refinery29, who loves that the formula "is oil-free so you don't have to worry about it clogging your pores."
Pros: Lightweight, very natural, hydrating, oil-free
Yes, plenty of concealers describe themselves as "full coverage." But Maybelline FaceStudio Master Conceal is seriously full coverage, the kind you'll want to reach for if you're trying to cover some heavy-duty hyperpigmentation or scarring.
The formula is described as "ultra-concentrated" and "high-resistance." It's long-lasting and heavy-duty without being cakey or super heavy. Sure, it's not going to be as light and airy as a sheer and natural concealer, but reviewers still claim it has a comfortable finish.
"When they said full coverage, trust me they weren't kidding at all. I've tried tooooo many brands to hide my dark circles, but they all tend to be very thin even when I apply many layers. This one is the bom!" writes one Amazon reviewer.
Byrdie called this their favorite drugstore concealer overall, and it's been featured by Good Housekeeping and Into the Gloss, whose writer says the concealer is "crazy blendable and lightweight" and "wears very well."
Pros: Full coverage, non-cakey finish, squeeze-tube packaging
Cons: Only five shades
What else we considered
Revlon ColorStay Concealer ($10.99): This concealer was mentioned several times by publications I consulted, but customers gave it a lower rating of 3.4 stars at Ulta. The shade range is also very limited, especially for darker skin tones.
L'Oréal's Infallible Pro-Glow Concealer ($9.99): The concealer counterpart of L'Oréal's Pro-Glow Foundation may be a good choice for people with dry skin who prefer a radiant finish. Since I personally haven't tried it, I couldn't compare it to my favorite from Neutrogena, and this one has fewer favorable consumer reviews.