The fabulous life of Italian denim god Renzo Rosso, the billionaire founder of Diesel
Martin Schoeller/Courtesy of Diesel
The "hard-partying, trash-talking billionaire bad boy" - as W Magazine called him - went from son of a northern Italian farmer to amassing a small fortune.
He first appeared on the Forbes billionaires list in 2012, and he currently has a net worth of roughly $3 billion, which he amassed through provocative advertising, savvy retail acumen, and smart business sense.
Though he's since relinquished the reigns of the company he created, the 60-year-old still serves as president of its holding company, OTB (which stands for Only The Brave, a company motto), and it doesn't seem like he'll slow down any time soon.
Rosso sat down with Business Insider to give us a small peek into what his fabulous life is really like.
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