The future of finance, inside Peloton's IPO, and CMOs to watch

Alternative dataAlternative data's use is exploding, and so too are worries about a regulatory crackdownShayanne Gal/Business Insider

Hello!

Investment firms in recent years have turned to so-called alternative data firms, which turn obscure data sets into tradable information, to try and get an edge on the competition. A cottage industry of tech firms has sprung up, processing information on everything from the weather to web searches and selling it to hedge funds and others.

Now, some are saying there might be a bubble in the industry.

Take Thasos Group. A player in the booming $7 billion alternative-data industry, Thasos was worth $42 million, had ties to MIT, and boasted a blue-chip CEO whose prior company Sense Networks was once named the "The Next Google" by Newsweek. Thasos was also part of Bloomberg's newly launched alternative-data marketplace, meaning it had a stamp of approval from the data juggernaut.

But Thasos struggled to make money selling to its main financial services to clients and, in August, was forced to fire two-thirds of its staff, sources told Business Insider. Its CEO and cofounder, Greg Skibiski, also stepped down.

The problems Thasos faced aren't unique, Bradley Saacks and Dan DeFrancesco report. While there's no shortage of hedge funds interested in buying data, the market is becoming both crowded and commoditized.

"We may have a bit of an alternative-data bubble," Mike Chen, a portfolio manager at PanAgora Asset Management, told Business Insider. "I believe that a lot of the more advanced alternative-data users - advanced hedge funds and investors - are probably experiencing what I might call 'alternative-data fatigue.'"

It's a stark reminder of just how quickly any technical or investing edge will get competed away on Wall Street. Our team had a number of other stories this week focused on the use of technology in finance to get an edge, from using virtual internships to identify tech talent to shrimp-tracking blockchain. Here are some highlights:

Shannen and Joe are both recent additions to our BI Prime team. You should also check out coverage from recent new additions like Melia Russell, who covers venture capital and tech and reported on a Google engineering director who is black and said he would be accosted less at work if he dressed like a janitor.

And Patrick Coffee, who joined us to cover the advertising business, this week had the scoop on an internal memo from McDonald's new ad agency which reveals why the world's biggest fast-food chain bucked industry trends to reshape its marketing strategy.

I look forward to showcasing more great stories from new additions to our team in the coming weeks! Enjoy your Sunday!

-- Matt

Finance and Investing

Bank of America's aggressive push into cities like Portland, Nashville, and Denver is helping reclaim ground lost to dealmaking rivals. Now it's eyeing the rest of the US.

To rev up investment banking fees and reclaim market share, Bank of America is chasing smaller deals - and that's taken it to far-flung American locations it had previously ignored.

Private-equity firms are already interviewing 22-year-old bankers who will start in 2 years. Their earliest-ever hiring kickoff shows how crazy the battle for talent has gotten.

Private-equity firms are already interviewing first-year investment-banking analysts to fill 2021 associate positions, marking the earliest-ever kickoff to recruiting for those roles, sources told Business Insider.

JPMorgan is winning the most hedge fund business as Wall Street banks swoop in on Deutsche Bank's $200 billion in prime brokerage assets.

As the debris clears from Deutsche Bank's shocking retreat from equities earlier this summer, JPMorgan is emerging as an early victor.

Tech, Media, Telecoms

Inside the Peloton road-show stop in New York where investors snapped selfies with star instructors and took turns riding the $2,000 bike

A line of suit-wearing money managers snaked outside the ballroom of the Lotte New York Palace Hotel in midtown Manhattan on Thursday, where the buzzy exercise company Peloton was set to pitch its initial public offering. But many weren't there to press Peloton CEO John Foley or CFO Jill Woodworth on financials.

Here are 12 of the most important executives leading Google Cloud as it takes on Amazon Web Services and Microsoft Azure

With Amazon and Microsoft gobbling up large portions of the share on the cloud market, Google Cloud is playing catch-up.

Inside Barstool Sports' strategy to become advertising's gateway to gamblers with its new sports betting app, Barstool Bets

Barstool Sports is jockeying to become the home for a new generation of gamblers as sports betting becomes legal in more places in the US.

Healthcare, Retail, Transportation

The 20 CMOs to watch in 2019

The $221 billion advertising industry is facing an onslaught of challenges, but a new crop of marketers is rising to the occasion.

SmileDirectClub's IPO was such a disaster that the CEO called up JPMorgan's Jamie Dimon to ask what went wrong

It has been a tough couple of weeks for JPMorgan's investment bankers.

Discover Business Insider Intelligence's Brand New Coverage Area: Banking

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